How many people are upset that Cadillac is going to retire the ATS name?

[RonATS]

I just read on Autoblog that Cadillac has decided to retire the ATS and CTS names. The XTS and ELR also won't see another generation.

 

[ATSVFan]

I personally thought their current nomenclature was fine.

 

[Tooltime Timmy]

As one who has one, I don't care what you call them, just give me 'more thump under the hump'!
And while we're at it, who in their right mind decided the new commercials with the kid in the hoodie jumping in the air would sell more lux-perf cars? Out behind the barn with that marketing team!!!

 

[ATSVMike]

Creating one generation models to me like Cadillac didn't put enough thought or research in their products. I personally don't think the names will matter as long as they create good products.

 

[EvaShackell]

Retire the ATS name is not a big deal, every big company has to move on with the time and generation's choice.